Take lip masks for example.
According toELLE, they claim to plump, soften, moisturize and tone lips.
Who knew lips could even be toned?

So, do lip masks really do everything they claim?
Makeup artist Rachel Goodwin, whose clients include the Oscar-winningEmma Stone, swears by lip masks.
“I’m obsessed with them, as a lot of makeup artists are,” Goodwin toldSELF.

However, in no way were they actually plumped they simply looked fuller because they were healthier.
“I’m glad I discovered them just before wedding season.”
They’re also super moisturized."
Ultimately, lip masks are more likely to do what they claim if your lips are out of shape.