But others are like tiny television shows.
Such well-told stories, that you find yourself crying over your popcorn.
Maybe this is what all commercials should aspire to be deep, impactful, and emotional.
The woman mimics running, her hands flailing.
“It means to run as fast as you could,” the girl responds.
She scratches her chin and says, “It sounds like a bad thing.
It sounds like you’re trying to humiliate someone.”
The other actors are invited to redo their original attempts.
This time, they run, fight, and throw like themselves.
She describes herself as having crow’s feet around her eyes.
What you thought was an act of vandalism is revealed as an act of love.
It shows a young woman petting an old golden retriever in a poorly lit vet’s office.
She hugs Maddie as her dad takes a picture of her in her graduation gown.
You finally see her choosing Maddie and naming her as she kisses her on the nose.
ThisPantene commercialcovers the entire journey of a rhythmic gymnast going after her dreams.
Before she gets on the train with her teacher, she gives her mom a big hug.
But her journey isn’t without obstacles.
Despite her outfit, she receives a standing ovation from the judges and the audience.
Love over gum
Who says gum can’t bring lovebirds together?
Juan helps her pick them up, and she gives him a piece of Extra Gum.
You see them getting older and going to prom.
Then they resolve an argument when Sarah hands him a piece of gum.
The final drawing is of him proposing to her.
She turns around to find Juan, on one knee, with a ring.
We knew we had a beautiful story to share."
He is walking when water starts pouring down on him.
Undisturbed, he moves a plant over to catch the water.
Then he helps a food vendor push a heavy cart across the street.
When a dog begs him for food, he happily shares his chicken.
The commercial asks, “What does he get in return for doing this everyday?”
At first it doesn’t seem like much.
The ad answers, “He gets nothing.
He won’t be richer.
Won’t appear on TV.”
But then things start to change.
The dog becomes his companion.
The commercial continues, “What he does receive are emotions.
Reaches a deeper understanding.
Receives what money can’t buy.”
Finally, the plant appears on the screen again, a healthy, maturing tree.
The ad’s final question is, “And you?
What do you desire the most?”
“We are,” his dad responds.
They can’t bring Mom back, but they can take a part of her with them.
It’s a story of two sisters who don’t get along.
They fight as little girls, and the tension extends into their adulthood.
Then the older sister finds out she has cancer.
Her hair falls out and she becomes very ill.
The younger sister cries when she finds out.
Why didn’t you tell me?"
Then the younger sister donates her hair for a wig for her sister.
“What my sister gave me that day is more than just hair,” the commercial concludes.
A little girl gives a paper she wrote to her father.
Then she reads it as a voiceover.
It begins, “Daddy is the sweetest daddy in the world.
Daddy is the most handsome, the smartest.”
She goes on to share how amazing her father is in every way.
The two walk side by side, do homework, and eat dinner together.
He carries her on his shoulders as she says, “He is my superman.”
He searches his pockets as she says, “He lies about having money.”
He does menial and backbreaking work as she says, “He lies that he’s not tired.”
She concludes, “He lies that we have everything…because of me.”
As the father finishes reading, the two hug, both of them crying.
Despite the difficulty of his life, the success of his daughter is worth it to him.
“We’ll loop back and try next year,” she says.
The commercial cuts to scenes of his children finding out he has passed away.
His son gets a voice message and his daughter receives what looks like an invitation to his funeral.
They quickly pack their bags, crying.
One of them looks at a photo of him in his wallet.
They arrive outside his home in the snow, cry and hug.
His granddaughter runs and hugs him.
The entire family eats together, laughing, and enjoying each other’s company.
The commercial ends with the words, “Time to come home.”
Your tears will dry, but you’ll never forget the stories they tell and the messages they share.
