Makeup lovers, get ready Selena Gomezis entering the beauty business.
In the announcement video, Gomez revealed that the Rare Beauty line is serving up some serious empowerment.
“Being rare is about being comfortable with yourself,” she said in a voiceover.
“I’ve stopped trying to be perfect.
I just want to be me.
I think Rare Beauty can be more than a beauty brand.
I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.
You’re not defined by a photo, a like, or a comment.
Rare Beauty isn’t about how other people see you.
It’s about how you see yourself.”
If the name sounds familiar, that’s becauseRareis also the name of Gomez’s most recent album.
She even got inked with the word, adding toher collection of tattoos.
Sometimes that can feel a bit isolating.
You’re a rare beauty."
Gomez revealed that she wants her fans to help create a community around Rare Beauty.
Rare Beauty is set to launch at Sephora this summer.
Product details are not yet available.
