TheSuper Bowlis, hands-down, the biggest TV event of the year in nearly every year it’s broadcast.

(Question: Are Super Bowls the only reason they’re still bothering to teachRoman numeralsin school?)

The cost for 30 seconds in this year’s game: $5.5 million, according toThe Sports Geek.

Super Bowl LV stadium

Those ad spots sold out quickly and they raised over $400 million.

This year, things are playing out a little differently.

Why are advertisers so reluctant to claim their moment in the Super Bowl LV spotlight?

$100 bill showing masked Franklin

For some advertisers, it may be a question of not wanting to spend the money at this point.

Couple watching TV looking surprised