The savvy young businesswoman even launched her own makeup line, Laura Lee Los Angeles, in 2017.

TheYouTuber’s rise hasn’t been without controversy, however.

Likewise, Ulta, Boxycharm, Morphe, and ColourPop all pledged to stop stocking her makeup.

Laura Lee

Lee has apologized for her behavior and gives the impression of back to business as usual.

Instead, the Alabamian is choosing to focus on why she got into beauty in the first place.

In fact, she worked for many years as a medical assistant in her native state.

Laura Lee

Lee’s creative outlet led subsequently to YouTube.