He’s going for perfection.
The math goes something like this.
A Super Bowl halftime show means a really, extremely big audience.
An audience of that size equals out to a whole lot of dough.
How The Weeknd earned $92 million in 2016
Forbesdug into it.
The Weeknd didn’t make a fortune in 2016 off of streaming alone.
Like a Super Bowl, streaming doesn’t pay well, but it opens doors.
“You don’t do that by asking for money.”
The money comes afterward.
In 2016, the musician was able to leverage his 17.5 billion streams into tour profits and partnership deals.
That same year, The Weeknd’s albumStarboyhit the top of the charts onBillboard.
Across the globe, listeners searched The Weeknd’s hit-track out an astonishing 1.6 billion times.
The money is already rolling in and he hasn’t even performed yet.
How do we know?
