Consumers have settled for a one-size-fits-all approach to haircare for far too long.

It’s okay to expect more from companies who assume you could use thesame shampooas your bestie.

That’s why brands likeFunction of Beautyare really taking off.

Shampoo bottles

What products does Function of Beauty sell?

Function of Beauty creates custom-made haircare formulas based on a profile you fill out.

It’s most well-known for is its shampoo and conditioner duos, but its line extends far beyond.

Shampoo bottle in hand

You’re also able to order serums, leave-ins, and evenpurple shampoomade to your liking.