Airing a Super Bowl commercial can do amazing things for a company.
Of course, companies better be prepared to shell out a massive chunk of change to secure a spot.
In 2021, a30-second commercial cost $5.5 million.
so you can save some money,Reddittook a creative approach.
If you’re currently saying, “Wait, Reddit aired a Super Bowl commercial?”
it’s probably because the spot was basically the definition of “blink and you’ll miss it.”
Instead,Redditbanked on viewers hitting the pause button and sure enough, we took the bait!
“If you’re reading this, it means our bet paid off,” the opening sentence reads.
“Big game spots are expensive, so we couldn’t buy a full one.
“Maybe you’ll even help r/SuperbOwl teach the world about the majesty of owls.
Maybe you’ll even pause this 5-second ad.”
The ad concludes with a major plug for (what else?)
“Powerful things happen when people rally around something they really care about.
And there’s a place for that.
It’s called Reddit.”
According to the outlet, Reddit’s five-second ad was a subtle dig atRobinhood.
