Everyone wants to be a good gift-giver.

It sounds complicated, but becoming a good gift giver is easier than it sounds.

Science says otherwise, however.

Woman holding the perfect gift

You know that saying “It’s the thought that counts?”

When it comes to giving gifts, truer words were never spoken.

The price has absolutely no impact on the recipient’s appreciation.

Man stressed over holiday spending

It’s also important to consider who you are shopping for in relation to expensive gifts.

First question you should ask yourself is, does he wear a watch?

Okay, this is a rudimentary example of usefulness, but it holds true in every gift buying scenario.

Happy woman holding holiday gift

Unsurprisingly, the majority of people chose to gift the beautiful but impractical pen.

Guess which pen the recipients deemed more desirable and more thoughtful?

You guessed it, the smaller pen they could actually use.

Man holding gift voucher

That’s what gift giving is all about.

That sounds boring to our sensibilities, but think of it in the context of a wedding.

Couples painstakingly go through the process of creating a registry.

Man surprising woman with gift

That means they want you to buy off that list.

Going rogue will likely result in a gift they don’t want.

You’ll be the hero of the holidays if you fulfill their desires.

Couple about to kiss at romantic dinner

There’s a reason Santa asks children what they want so he can give them their best gift.

That experience doesn’t have to be shared either.

Say your cousin has been itching to try rock climbing.

A great gift would be an introductory lesson somewhere local.

What that means is, experiences create happy memories and enhance our lives much more than material things.

Use yourself as an example do you even remember what gifts you unwrapped last holiday?