Makeup today is completely different.
Access to makeup tutorials has changed, too.
SinceYouTube launched in 2005, it’s transformed into a haven for makeup gurus and novices alike.
Pros likeKat Von DandNikkie de Jagerpost how-tos to audiences in the millions.
Even YouTube old schoolers likeJenna Marblesaren’t immune to the draw of a good beauty vid.
Over the last few years, makeup vloggers have upped their game with challenges.
Some are out of the box and incredible to watch.
Others… not so much.
Here’s every YouTube makeup challenge worth watching (and every one you should definitely skip).
The premise is simple: Attempt to do a full face of makeup without the help of a mirror.
And though the concept of the challenge itself is straightforward, the execution most certainly is not.
De Jager did a full contour just to be able to say she pushed herself to the limit.
YouTubers rolled with it, for better or worse.
And the thought of trying to wash all of that off?
It involves putting only things purchased from the local arts and crafts store on one’s face.
At the beginning of 2017, Alyx Weiss posted the videoDrunk Tiny Hands Makeup Tutorial.
It’s easy to understand why it’s now one of the go-to videos for beauty vloggers, too.
The highlight of the No Brushes Makeup challenge, however, comes down to the eyebrows.
“Look, I’m using my resources, okay?”
she told the camera.
In 2017, Promise Phan introduced YouTube to theBratz Doll Makeup Transformation.
The talent required to complete this challenge is certainly undeniable.
At the same time, though, the end result is that you look like a Bratz doll.
Highlighter was used for everything foundation, contour, shadow, lips.
You name it, it shone like the sun.
Hence, theUnderwater Makeup challenge, which began with Cloe Breena in June 2018.
Worst: Drunk vs. High Makeup
Drunk makeup tutorials are nothing new to YouTube.
So how does one top the Drunk Makeup challenge?
Baby blue eyeshadow has never been a good look, but we’ve all tried it.
And for a lot of us, there’s photographic proof.
The viral concept initially started as a 15-second video that she posted to herInstagramin 2015.
She explained in her YouTube video that she did this to “send a message.
Even traditional media outlets likeTeen Voguestarted covering it.
The challenge like the look itself became something of a caricature.
