Influential fashion insider and founder of Brother Vellies, Aurora James, had a query.
And to get answers, she became part of a non-profit charity now known as 15 Percent Pledge.
“You asked how you might help.

To that end,Sephorahas become the first company to answer the call of 15 Percent Pledge.
“We’re joining @15percentpledge and @aurorajames.
We recognize how important it is to represent Black businesses and communities, and we must do better.

So, we’re starting now,” the post read.
“Ninety-five percent of Black businesses aren’t.”
The designer has another concrete objective, and that is how to bring change to the mainstream fashion industry.
People weren’t putting metrics on that.”