WhenKylie Jennerlaunched her eponymous lip kit back in November 2015, it sold out in seconds.
However, it was Kylie Cosmetics that came in dead last in our survey.
She was just 21 years old at the time.
“I didn’t expect anything,” she explained.
“I did not foresee the future.
But [the recognition] feels really good.
That’s a nice pat on the back.”
I had such a strong reach before I was able to start anything."
“Her brand power brings people in, but the big question is whether it keeps people loyal.”
Judging by our recent survey, Kylie Cosmetics may not be as popular as it once appeared.
