Although many are accusing MyPillow CEOMike Lindellof making unsubstantiated election fraud claims to boost sales of his company, Lindell says that is far from the truth.
In fact, according to the CEO, he is actually set to lose a shocking amount of money (viaThe Daily Mail).
After the presidential election, Lindell continued to make claims about the veracity of the results, repeatedly stating the election was stolen and that Dominion Voting Systems' machines switched the votes.
Lindell’s conspiracy theories boosted sales of his pillow company, bolstered by his ads on Fox News and appearances atDonald Trumps' rallies.
With such incredible returns, it’s easy to see why many accused the multi-millionaire of purposefully instigating election fraud conspiracies to amplify his sales.
Everything to know about Mike Lindell’s lawsuit
But retailer boycotts aren’t nearly the end of Lindell’s financial woes.
Lindell is also being served with a defamation suit for $1.3 billion by Dominion Voting Systems, responding to his accusatory claims of election fraud (viaThe Daily Mail).
Dominion is accusing Lindell of using his conspiracies to get more airtime on TV, boost his sales, and create a polarizing brand that would make millions.
In the lawsuit, Dominion’s attorney Tom Clare wrote, “Lindell a talented salesman and former professional card counter sells the lie to this day because the lie sells pillows.”
Clare continued, “Michael Lindell exploited another chance to boost sales: marketing MyPillow to people who would tune in and attend rallies to hear Lindell tell the ‘Big Lie’ that Dominion had stolen the 2020 election” (viaInsider).
Proof of their claims include Lindell using conspiracy phrases as discount codes, placing millions of dollars in ads on conservative media outlets, and the fact MyPillow’s revenue was pushed to $300 million in 2019 as his political presence grew.
While Lindell claims there was no “preconceived plan” to make money from his political stance, it is evident that his recent financial troubles will continue to haunt him.
