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It’s one of the undeniable truths of children.
People are still going to assume she’s a boy.
That meant dresses for boys and girls, and both were typically dressed in white.
Even when we did start, it was sort of haphazard at first.
The pastel tones of blue were better for girls, they said.
Then, it was for as simple a reason as that’s what retailers were pushing.
By 1947, fashion designers like Christian Dior were advertising the clothing of the postwar ideal.
What did this mean for women?
A ton of soft, flowing, feminine pink.
And it makes a tremendous amount of heartbreaking sense.
It’s not surprising that we latched onto the symbolism of a return to the normal gender roles.
Clothing colors became, once again, gender-neutral.
The 1980s = capitalism = baby clothes marketing!
If being feminine was a bad thing in the 1960s, it was a good thing by the 1980s.
Just check out any retail store’s infant and toddler section, or the toy aisle.
One study, done in 2011, offered babies the choice between two nearly identical objects.
One was pink, the other wasn’t.
By the time they were 2 years old, many more girls were choosing pink.
Kids that wore blue shirts picked blue items, and kids that wore red shirts gravitated toward red.
The prisoners were called “die Rosa-Winkel”, and countless of such prisoners died during World War II.
She does write on the topic, though, debunking it asa complete mythfor a few reasons.
Pink had already been associated with girls in a shift that started throughout the 1930s.
What’s your favorite color?
The overwhelming majority of people answered blue 42 percent for men and 29 percent for women.
(This supported an earlier study done byNewcastle Universityin 2007).
For women, blue narrowly nudged out purple, which got 27 percent of the votes.
So, there you have it.
Blue is the favorite color of the majority of the population regardless of gender.
