Paltrow isn’t selling the dress on whim.

We are going to be in for a period of difficulty.

We all really need to band together."

Gwyneth Paltrow

Paltrow also challenged Cameron Diaz,Drew Barrymore, and Lake Bell to do the same.

The first is the Calvin Klein.

It’s an okay dress but not Oscars material.

Gwyneth Paltrow

I chose it because I wanted to disappear that year."