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She explains, “It is part of my brand, my image color.

[White clothing makes it] easy to recognize me.”

kondo at the emmys

But there is more to this than just personal preference.

Okay, but does Marie Kondo always wear white?

From dainty pastels to vibrant and brilliantly-hued cocktail dresses and kimonos.

marie kondo

Guess she wasn’t shopping for business clothing then.

Ever since I found that out, I’ve started off the year wearing brand new, white underwear.

White symbolizes new beginnings, so breaking out something white allows me to begin the year feeling refreshed."

marie kondo in colour

And here’s a fun fact: White isn’t just a thing for feng shui believers.U.S.

There are also items of clothing that specifically don’t spark joy for Kondo.

As a result, she rarely uses them today.

Kondo at baftas

At least she practices what she preaches.