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Behind the scenes, the13 Reasons WhyandLiving Undocumentedexecutive producer recently toldVarietyshe’s producing no less than 16 different projects.

And now she’s rolling out her new makeup line with a conscience, Rare Beauty,onlineand atSephora.

Selena Gomez

Makeup is something to enjoy, it’s not something you need.

I want every person to feel beautiful exactly as they are."

I wanted to break that mold" (viaThe Cut).

Rare Beauty by Selena Gomez

“I don’t judge you wear your makeup however you want to wear it.

But what I’m realizing is that it’s beyond that.

It’s about how you feel inside.”