Trends may come and go, but classic fragrances and nostalgia for a simpler time are forever.
You might be surprised to learn that Bath & Body Works hasn’t been around all that long.
Headquartered in Ohio, the brand got its start in 1990.
The brand had a bit of a rocky start.
AsThe New York Timesreported in 1991, The Body Shop hit Bath & Body Works with a lawsuit.
At the heart of that vision was their fictional founder, Kate.
Kate comes with a whole backstory
Kate is almost like an urban myth.
And the rest was Bath & Body Works history.
She is a part of the brand’s larger marketing scheme.
CEO Les Wexner even mentioned Kate inLimited Brand’s 1997 Annual Report.
“They talk in terms of a product’s ‘essential Kateness.’
Would Kate do it?
It’s that easy.”
It seems like the fictional founder’s sensibilities have been a big hit withBath & Body Works' customers.
