Going platinum blonde is not a decision to be taken lightly.
First, it’s important to be wary if you have dark, coarse hair.
Platinum blonde hair is an investment if you want it done correctly."
The same goes for the bleach.
“Not all formulas are the same,” she said.
Last, keep in mind that post-bleach you’ll need to change up your hair care routine.
Hair will ultimately be weaker and will need more assistance than usual.
You also need to be prepared to touch up your roots every few weeks.
