When it comes to online shopping,Amazonis king.
APrime membershipgives you access to anything and everything at the click of a mouse.
It’s the verified customer reviews.
Unfortunately, those reviews can’t always be trusted.
In some cases, reviewers would be asked to leave one-star reviews on competitor products, as well.
Many reputable brands, like Nike, have severed ties with Amazon because of it.
How to spot fake reviews on Amazon
Unfortunately, relying on Amazon isn’t enough.
Shoppers need to do some of the legwork themselves.
First, check the timestamps on the reviews.
Second, look for review language that seems repetitive and has glaringly obvious grammar and spelling errors.
Finally, don’t be fooled by an overwhelming number of five-star reviews.
No product can have all perfect reviews.
It’s one of the most important things you’re free to look for (viaCNBC).
