What happens when it’s possible for you to’t find a pair of jeans that fit?

And that’smostly true today.

Thus, Gap was born.

Gap jeans

The first store on San Francisco’s Ocean Avenue reflected the mood of the era.

Their clothes are more comfortable than what I find elsewhere.

I do shop in other places, but I always attempt to include the Gap."

Model wearing Gap jeans

Gap has continued to reinvent its jeans

But Gap jeans soon faced tough competition.

Look around this room everyone is shaped differently.