with its “iconic mattes & new extreme sparkle metallic formula.”

One typical response was, “Wow.

The level of tone deaf and insensitivity is beyond.

Jeffree Star

Another one got really, really personal: “…I am in shock and disbelief really.

Always loved your palettes, got many of them.

I was super excited for the reveal and now I am feeling deflated over it.

Jeffree Star’s Cremated palette

I created a brand for all the weirdos and people that really didn’t feel like they fit in.

In no way was this created to be offensive, ever.”

Jeffree Star’s Cremated palette