The story of Lululemon founder Chip Wilson is tied closely with that of the company he established in 1998.
Neither seemed ideal for working out.
“Yoga is about sweating.
As the cotton got wet, it started to bind.
On top of that, the instructor couldn’t really align the body very well,” he toldCNN.
He also wanted to make it thick enough to hide any imperfections.
Wilson even talks about being involved in a discussion over seam lines.
(viaVox)
Wilson had just the right material in mind.
Lululemon ultimately went public in 2007 (viaForbes).
Wilson’s$98 yoga pantswere marketed to just one segment he called the “Super Girls”.
A “Super Girl” was also fashionable and could afford to pay for quality (viaVox).
But that demographic appear to leave room for plus-sized women.
It just gets worse from there.
