It’s probably safe to say that you most likely cringed at theOatly Super Bowl ad.
But there’s a lot more that audiences are curious about now than theoat milk.
The ad has squarely placed people’s general curiosity on the CEO himself.
He also studied finance, marketing, strategy, and management at the Executive Foundation Lund.
As an entrepreneur, if I ever want to do something, I just do it.
I don’t feel like I have any other concerns.
If I want to start a business, I’ll start a business.
With Oatly, it was extremely simple.
I decided I wanted to work for them, so I did."
The product was developed in 1994 and had failed on the market until Petersson entered the picture in 2012.
He describes the company as “unconventional,” but his approach and rebranding of the company paid off.
The size of the company actually doubled between 2018 and 2019.
