It’s safe to say, no department store has a logo as instantly recognizable as Macy’s.
Maybe you remember back-to-school shopping with your parents at Macy’s, or browsing prom dresses.
Or maybeMiracle on 34th Streetis a staple in your holiday routine.
At its founding, Macy’s looked way different than the store we know today.
Instead of make-up counters, there were…dry goods.
There was no Thanksgiving Day Parade, and definitely no prom dresses.
The founder, Rowland Hussey Macy, started his career as a crewman on a whaling ship.
The origin of the red star arrived during this time of his life.
Rowland was known for his inventiveness.
“A wider selection and new items became synonymous to the brand.
Macy’s created its own holiday traditions
Macy’s continued to practice smart branding.
Over time, Macy’s annual Thanksgiving day parade has become an encompassing holiday tradition.
And everyone is just like a child again.
I think we all kind of get to remember those parade moments and memories from our childhood.”
Although it happens on Thanksgiving day, it was originally dubbed the “Christmas Parade.”
And as always, from the first parade to the last, Santa brings up the rear.
This is the best three weeks of my year.
I can’t tell you how much fun that experience is."
So, can the red star and holiday cheer blaze on?
ViaCNBC, current CEO of Macy’s, Jeff Gennette, is confident.
He states, “Macy’s will survive.
It has a role to play in American retail.”
