Burberry is one of the most iconic brands of all time.
Burberry wasn’t always a high-status brand coveted by the working class and the wealthy alike.
Is it Burberry’s long and fascinating history that makes it such a mainstay in the fashion world?
Or perhaps it’s that innovation has always been at the forefront of the company.
It has evolved over the decades and has become a staple in the industry.
Nonetheless, Burberry managed to turn his outfitting business into a modestly successful one.
This was only the beginning for the young Burberry bigger things were in store for the young entrepreneur.
The business model served the young Burberry well.
According toHistory House, by the 1871 census, he had greatly increased his number of employees.
The census described him as a “draper and manufacturer employing 70 hands.”
By the 1881 census, he had six children who were cared for by a governess.
Clearly, Thomas Burberry was coming up in the business world.
It all began with gabardine.
Gabardine is made of “tightly woven, light cotton fabric.”
Each thread is wind and water resistant, thanks to being covered in a weatherproof coating.
The fabric was patented in 1888.
The trench coat began to gain attention as a fashion staple through its appearance in Hollywood films.
This predecessor to the modern trench coat was worn during the South African War by British generals.
In 1906, the coat was officially given the seal of approval from the British War Office.
By 1914, the Tielocken coat had become standard military wear.
Epaulets and D-ring belt fastenings were added.
Between World War I and World War II, it evolved into a fashion staple.
The brand is about more thanstyle, though.
Shackleton was not the first explorer who was impressed by Burberry’s weatherproof clothing.
According to thePhilippine Tatler, Burberry’s gabardine was also the fabric of choice for Norwegian explorer Roald Amundsen.
The check is a Scottish tartan design with black, red, and white accents on a beige background.
The iconic design didn’t come about until decades into the company’s existence.
According toGrailed, the pattern started off as a coat lining in the 1920s.
For decades, the pattern was solely stitched into Burberry’s coats.
The look was a hit, and people began clamoring for Burberry merchandise featuring the check pattern.
The store first applied the pattern to umbrellas, which sold out right away.
They then began manufacturing cashmere scarves featuring the now-iconic check.
The look became popular with the British upper class and soon became a status symbol.
The iconic Burberry knight logo is laden with symbolism
The Burberry logo has quite the history.
The Burberry logo has evolved over the years.
and it’s hard to disagree with that claim.
According toThe Guardian, the Church of England even has a shareholding in the company.
Part of Burberry’s close association with British identity is a clever marketing tactic.
Burberry has long prided itself on being a British company, and brands itself as such.
“Burberry is a global luxury brand with a distinctly British attitude,” boasts the company onits website.
Gradually, the company rebounded and once again established itself as a luxury brand.
It takes how long to make a Burberry coat?!
Burberry trench coats aren’t mass-produced by machines.
Making a Burberry trench coat takes a lot of work and a lot of specialized skills.
Craftsmen personally examine the fabric to ensure that it is perfectly produced.
The brand is constantly trying new things and has adapted very quickly to the modern digital world.
In 2016,Digidayreported that Burberry was the first luxury brand to run a Snapchat Discover channel ad.
Burberry’s willingness to adapt to new technology bodes well for its future success in an increasingly tech-driven world.
In the digital age, consumers engage visually and often.
They expect, so we deliver, continuous innovative content."
In the late 2000s, Burberry began to branch out into cosmetics.
In 2009, the company announced they were launching a makeup line.
to make it rectify the recurring problem, he decided to create his own makeup line for the brand.
Burberry launchedits cosmetics linein 2010.
The line offers a variety of products includinglipsticks, foundation, nail polish, and makeup brushes.
The company is taking steps to minimize its environmental impact.
Burberry also plans to reduce Scope 3 emissions by 30 percent by 2030.
