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Clean beauty is a popular skincare and makeup trend to follow.
But with the beauty industry being self-regulated, are products that claim to be clean really clean?
Here’s the dirt on clean beauty.
What does clean beauty really mean?
What’s behind the popularity of the clean beauty movement?
Another factor, according toMind Body Green, is the rise in sensitive skin conditions.
As a result, the U.S. is lagging behind other countries, the Environmental Working Groupreported.
Many of those countries have “restricted” or “banned” over 1,400 chemicals from beauty products.
So one of the best ways to ensure your productisclean is by reading the ingredients.
Also a published author, Paltrow used her platform to call out the beauty industry.
Then there’s the women behind Crunchi, a makeup and skincare company founded in 2016.
“Women deserve clean cosmetics from a transparent company they can trust.
Each decision we make is based on our core values of integrity and transparency,” Weston said.
So what makes clean beauty products so expensive?
However, she added, “But we’re starting to see a response to that.”
In 2019, Target launched its clean beauty collectionVersed, currently available online and at stores nationwide.
Products range from as little as a few bucks to hundreds of dollars.
Physician’s Formula is apparently at the forefront of the clean beauty makeup movement.
Physician’s sells many of its products at Walmart, including its tinted lip treatment.
“There are a lot of great brands making clean beauty products,” said Thomas.
However, she noted that consumers still need to be cautious when it comes to choosing legitimate products.
She added, “Not only is it my belief, it is also scientifically proven.”
But Hu added, “clean” isn’t synonymous with “natural.”
“Clean beauty brands are now leveling the playing field.
And that rivalry is growing as more consumers switch over to clean beauty products.
“The space is expanding because today’s consumer is more savvy.
New standards are being set,” beauty company Kosas founder Sheena Yaitanes toldMind Body Green.
He toldMind Body Greenthat what we put on our hair is just as important as what we eat.
Historically, natural ingredients were more difficult to source and were more expensive to infuse into products.
These ingredients are more accessible today,” Fekkai said.
Then there’s cosmetics brandAveda,which reintroduced itsAveda Sap Mosscollection after a hiatus.
“It was discontinued for a few reasons, such as changing mission requirements and ingredient availability.”
Actually it is that bad… We have no idea what’s in the products we’re using.
That was really alarming."
Ellis said she doesn’t believe companies intend to hurt people.
However, Ellis noted, “We have to shift just like they did with the tobacco industry.
We have to care.”
Clean beauty is more than just a trend.
