But we go along with it anyway.
Well, because it’s all so shiny and romantic.
Plus, it’s a traditionnow, regardless of how it started.
Before the 19th century, diamonds were reserved for royalty and only worn at night.
It was actually considered vulgar to wear a diamond during the day.
Powerful marketing strategies win elections, spark movements, and create trends in popular culture.
Enter “A Diamond Is Forever.”
In the 1940s, Philadelphia ad agency N.W.
We’d say Ms. Gerety did a pretty effective job all those years ago, wouldn’t you?
Diamonds may be the hardest material found on Earth, but they’re certainly not the rarest.
This allowed DeBeers to regulate diamond prices, and play them up as a “rarity.”
Yikes, and we thought the depreciation on cars was bad.
