There’s something very mysterious about perfume.
You will never wonder what you are spritzing on again.
She revealed that flowers are one of the most important ingredients the company uses in their fragrances.
“Flowers in fragrance have a very long history.
“Flowers will always intrigue and fascinate both men and women.
When women wear fragrances made of flowers, some say they feel a special connection with nature.”
She revealed there are many reasons behind this.
“Many fragrances do consist of natural ingredients, but it’s not the case in general.
Due to the cost of natural ingredients, most brands can’t afford them.”
But it is not just a matter of economics.
For some specific scents, using natural ingredients all of the time is simply too difficult.
“Natural ingredients are beautiful and complex, but not the easiest to formulate.
I don’t favor one over the other in terms of synthetic versus natural.
Synthetic ingredients are great and offer multiple possibilities when natural ones can’t.
Another reason manufacturers use synthetic ingredients is sourcing some natural ones take too large a toll on the environment.
Goutal broke down the differences.
“The highest concentration is in pure perfume (or parfum).
Next would be eau de parfum, then eau de toilette, and finally eau de cologne.”
Perfume has the strongest scent for various reasons.
In some cases, it may contain no water at all.
Eau de Parfum and Parfum is the strongest.”
But perfume doesn’t come cheap.
Goutal told me there are several factors that go into the price.
“There are many reasons why perfume can be costly,” she explained.
“The main reason is the quality of the ingredients and the bottle itself.”
However, price does not always reflect the quality.
It can simply be about marketing.
Sometimes, it’s just a price positioning.”
Fragrances do not have to be expensive
A quality fragrance doesn’t have to break the bank.
Mostly money goes towards inefficient marketing campaigns, royalties to fashion designers or celebrities, and silly packaging."
But not all companies choose to invest in these “other” components of fragrance.
According to Goutal, “There are two types of trends.
One is just seasonal and simply depends on the weather.
The other much-longer standing trend is when an ingredient or a throw in of scent is on trend.
This could be three years or sometimes a decade.”
However, not every manufacturer necessarily develops fragrances to be on trend.
“But, ultimately, it is up to the consumer.
It’s all about personal preference.”
For men, she says they “tend to lean toward woodsy scents.
There has also been a trend forOudrecently.”
But Goutal’s approach to choosing a scent is that it is a very personal process.
She told me, “Trends are not important.
I always say to the clients they need to fall in love with their fragrance.
It must be love at first sniff.”
For instance, people have varying pH levels.
That is one reason why a fragrance might smell differently on you versus your friend.
Korman shared the reason for this.
His solution to this dilemma was to change the sampling process.
If you find your fragrance doesn’t last, you may need a product that has a higher concentration.
But using too highly a concentrated product isn’t necessarily better.
Damide said this dilemma is something manufactures have to consider when creating new products.
“[Perfume] tends to last longer on the skin.”
He suggests really thinking about who you are when choosing a scent and going from there.
“Remember, smell is our most visceral sense, so fragrance should be an extension of yourself.
Look for scents that elevate different moods and moments, helping you express your natural self.
