What started with onemakeup tutorialvideo has became a full-fledged business forYouTube sensationRachel Levin.
The star first found her way to YouTube in 2010 and has not looked back.
Let’s take a closer look and get to know Levin even better.
Already a big fan of YouTube content, the then-teenager found herself watching videos all of the time.
So what made her decide to post her own video?
The rest is history.
She described theinteraction withInstant, and said, “It was very awkward because I was very in shock …
I didn’t know why they knew me.
Like, oh my god, do I have a stain on my pants?
Oh god, this is so awkward they keep staring at me.'”
One of her most well-known videos can definitely be described with that word.
She created a piece on how bubblegum can be usedto make lipstick.
She shared, “‘Huh, this does not exist anywhere in the world.
How do I figure this out?’
So I like spent like probably 12 hours buying …
I bought a lot of bubblegum and was just testing out different ways of like melting it.”
And while she ended up with a successful video, not all outcomes were good.
She continued, “There [were] a lot of things that were burnt after that day.
My microwave was just … As she shared during herinterview withInstant, she was not thinking that far into the future.
It was the one moment that Levin considered shutting down her channel.
The response she received from her fellow students was hurtful.
She said, “And people were just … very … mean about it for no reason.”
Yet she has been able to keep things in perspective.
Now with all of the success she has, Levin went on to say, “But …
I mean, I’m here, they’re there.
I’m not as upset anymore.”
Is that a lamb?
Yeah, that’s right,a pet lamb.
She shared news of Aloon Twitterin 2015, correcting a fan who called her pet a goat.
Since then, Alo has made appearances inLevin’s content.
She puts in major hours to create the perfect content.
She does recognize that some of that time is because she is a perfectionist.
‘So that’s probably why it takes that long.”
For Levin, the reason has to do with her content creation.
That’s enough to keep this YouTube celeb far away from Hollywood.
Now that doesn’t mean that this YouTube star won’t ever find her way to the other coast.
Even though she still calls Philadelphia her home, shemakes tripsto LA to meet with her management team.
Whenspeaking withDigidayabout partnering with brands, she brought up what she believes makes a partnership most successful.
Shereferenced a videoshe created for Birchbox at Coachella.
It worked out for both parties in the end.
I want to be more humbled and honored by it.
But I try not to be like, ‘Yeah.
The whole country of Brazil just watched my video.'"
For this star, her focus is more on pushing boundaries and not becoming a stereotypical content creator.
Being a beauty guru who also has comedic videos is a clear example of how Levin does the unexpected.
