Spanx came at a time when shapers were bulky and left lines and bulges everywhere.
“I threw them on under my white pants, and went to the party.
Blakely launched Spanx all on her own
Nothing Blakely did to start up Spanx was conventional.
She even created her own packaging.
So, I said, ‘I have no money to advertise.
When it launched in 1998, Blakely’s Spanx was ready to make waves.
Soon, many women werewearing Spanx every day.
Shapewear may trigger some medical problems
The chatter surrounding shapewear like Spanx hasn’t been all positive.
Spanx is changing with the times
Spanx’s greatest challenge has come in the last few years.
And they’re more comfortable with real bodies.”
As a result, the brand has had to change direction.
But the whole world’s changed.
Now women think: ‘I don’t need to change my shape so much.
I just want to be comfortable.'"
