Today, Tiffany & Co. is synonymous with the most tasteful version of the high life.

So how did Tiffany & Co. become the icon it is today?

It started in 1837, when 25-year-old Charles Lewis Tiffany and his schoolmate John B.

Tiffany box

The first day’s sales total?

Four dollars and ninety-eight cents (viaTiffany & Co. timeline).

What did Tiffany offer in place of that old-fashioned look?

Tiffany box, pearls, and flowers

“Patterns of simplicity, harmony and clarity.”

Tiffany & Co. became known for its diamonds.

Soon, the store moved to Fifth Avenue and built its own building.

Tiffany ring with ribbon

Today, it’s almost impossible to think about Fifth Avenue without thinking about Tiffany, and vice versa.

In 1906, they were already iconic.

And that is one of his boxes.

Tiffany boxes

Tiffany’s sticky situation in today’s economy

Today, Tiffany is struggling.

Tiffany lovers don’t need to worry though according to experts, Tiffany & Co. can weather this storm.

After all, can you really put a price tag on centuries of defining American luxury?

Tiffany storefront