But, despite its widespread popularity, most of us know very little about America’s favorite candle-making company.
Read on to find out the lesser known facts of the Yankee Candle business.
When he was 16, Michael Kittredge II started making candles, according toYankee Candle’s website.
He melted together some crayons and used a milk carton as a mold.
And Yankee Candle was born.
Kittredge passed away in 2019, 50 years after making that first candle, asCNNreported.
Kringle Candle is located just 20 miles down the road from Yankee Candle.
Where are Yankee Candles made?
Ever heard of a “chandler”?
Well, it’s an old-fashioned term for a candlemaker.
They’re the ones of candy being made or machines rapidly producing identical product after identical product.
As explained in the video, in 2018, they made 51 million jar candles!
These imports cut particularly into the Christmas candle market, a notable portion of the overall candle business.
Fortunately for candle lovers, Yankee Candle has managed to stay afloat through all of these ups and downs.
That’s a lot of people and a lot of candles.
Over the years, they’ve expanded into other forms of home fragrance, as seen on theirwebsite.
Wax warmers are basically candles without the wick.
Fragrance Spheres are small jars filled with beads that continuously give off a yummy scent for a full month!
In addition to these different forms of home fragrance, Yankee Candle produces and sells car fragrances.
These include vent clips and Car Jars.
Basically, whatever (and wherever) your fragrance needs, Yankee Candle has got you covered.
One of the biggest parts of the candle invention process is coming up with a name for each fragrance.
Apparently, candles are not a one-size-fits-all international product.
Who’s most likely to buy candles?
Who’s most likely to buy Yankee Candles in particular?
Who are they creating scents for and marketing their candles to?
One such attempt has been the “men’s” candles that they’ve created over the years.
In stores, they marketed it as a candle “that smells like the perfect lumberjack boyfriend.”
So even that candle seems to ultimately be aimed at women.
“This project was a way to help me and my kids cope with our loss.
It is a part of our grieving process,” he noted in aRedditpost.
Though maybe unexpected, a candle makes perfect sense as a way to remember loved ones.
There’s actually a lot more nuance and thought that goes into creating each fragrance and its components.
The top note is the part of the scent that we pick up on right away.
It’s the strongest immediate scent.
These three different notes also presumably interact to create the complexity of each candle scent.
