Well, him and hisheavily-masked backup dancers.
The price tag can beastronomical last year’s J. Lo/Shakira spectacle ran to $13 million.
So why do these mega-stars agree to perform for free?
Is it because they’re all such football fans?
Free halftime performance = exposure = $$.
WhetherThe Weeknd makes bankis yet to be seen, but at least he likely gained a few more fans.
