According toNME,all of The Weeknd’s videos for hisAfter Hoursalbum are linked in one long story.

This time, instead of bloody, he was inbandages.

It’s like a very bizarre horror story, andtheAMAswere just the next chapter.

The Weeknd with red shades

According toThe Cut,the new look is very “botched, billionaire-socialite” withpuffy lipsand overdone cheek bones.

There was even a fact check done byReuterswhich confirmed that the new face was fake.

Once fans could breathe a sigh of relief, that’s when the LOL-worthy comparisons started.

The Weeknd in Blinding Lights

Will he continue theAfter Hoursstoryline?

The Weeknd at MTV VMAs

The Weeknd American Music Awards

The Weeknd selfie on Instagram