You watch it, you may enjoy it … and then you see something else that catches your eye.

Before you know it, minutes or even hours have passed.

You have just entered into theYouTuberabbit hole.

Tablet with social media, YouTube, streaming

And there is actually a sort of science behind this rabbit hole.

It filtered through videos, matching people with suggestions that would hopefully keep them onYouTube.

However, the recommended content could become a little redundant, leading to boredom (viaMedium).

Watching YouTube videos

Next came Reinforce, a different bang out of A.I.

that was created to help viewers expand what they saw and watch many more videos.

“It’s what’s great about YouTube.