Initially, the brand was not well known to those who were not “in the know.”
There are other tweaks Launer carries out for the Queen to ensure her bags are one of a kind.
She carries her bag, like a lot of women, as part of her clothing.

The latest bag has a frame, so it can be held under the arm."
Bodmer admits he might feel a twinge if he saw the Queen cheating on the Launer brand.
