Diamonds have been prized throughout human history.
But that all changed in 1870, when large diamond mines were uncovered in South Africa.
They subsequently came up with an emotive advertising campaign summarized by the catchphrase “A Diamond is Forever.”
Diamonds aren’t rare so how are they priced?
But there is still quality to consider, and that weighs heavily on the price of a diamond.
What makes a diamond pricey?
