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When seeking a newfoundation, all the endless options available to us can be more stressful than heartening.

So what are we makeup enthusists to do?

A smiling woman applying makeup

Unlike so many full-coverage formulas, this balm melts into the skin in seconds without cakiness or heaviness.

Reviews on makeup-selling websites likeUltaecho these sentiments.

One reviewer said, “Overall, this product is amazing!

KVD Good Apple Foundation

While another commented, “How do you like them apples??

I like them a lot!!!”

I used an It cosmetics foundation brush #77 to apply and it just glided on like butter.